I was reading one of my favourite magazines this afternoon & a realisation suddenly struck me. (as to why i had the time to read a whole magazine, in one sitting, is another story completely btw)
That realisation was that, all of the magazines that i read & even subscribe to, are chock full of advertisments for high quality watches. And without exception, i find these adverts annoying.
I shan't name any of the companies involved. But, one of them uses a picture of a supposed father & son. Both of whom have awful haircuts, i might add.
How this is going to attract anyone to buy any of their products is beyond me.
Anyway, enough of that.
What i got thinking about was, who on earth buys & can afford to buy, these high cost watches? After all, somebody must do.
I'm naturally happy that people are, presumably, attracted by those adverts & that the companies actually advertise in my favourite magazines in the first place. After all, without those adverts, the magazine might not be able to afford to publish.
I fully realise that certain watches can be seen as some kind of status symbol & you do see them being worn by the great & good all the time.
How often have you seen the aftermath of a Formula One motor race & watched the leading drivers hurriedly put on their flashy watch, prior to the press conference?
Now, i'm obviously not a part of the target audience. Not being a multi-millionaire racing driver for a start. But, i can honestly say that i wouldn't want a watch like that even if i could afford one.
One reason for that is that i don't actually like wearing a watch & i know that i'm not alone in feeling that.
I need to wear a watch for work. But, as soon as i get home, i take that watch off & put it to one side. If i could, i would probably never wear one. And in this age when just about anyone now has a mobile phone, of some kind. Do we really need them anyway?
Isn't it amazing where a simple advert for a watch, or maybe that should be a timepiece, can lead?
Time, gentlemen please.