Search The Web

Custom Search

Monday 15 February 2010

Ask The Audience.

One of the highlights of my week, is listening to the latest podcast from The Word Magazine A magazine which i can heartedly recommend to any serious music lover & a publication that i have probably mentioned before & will, quite possibly mention again at some time.
Podcasts, generally, are one of those things that the Internet was just made for. Especially when they are done well. Which is precisely the case here

But, this week the Word Podcast was even more special than usual, for me anyway. Because, in it they actually gave me a name check & answered a question which had i sent into them.
The podcast was mainly about recording studios & my question was along the lines of, "Does the use of Autotune mean the end of "real" vocalists". (By the way, my question is about 10 minutes before the end)

I actually intend to write another blog post around aspects of the podcast discussion about recording studios & the question that i asked.

But, the other aspect i wanted to mention, was the way that everybody these days seems to be after our opinion. Whether it be a radio show, a tv programme, or in this case, a monthly magazine. They all want input from their readers, viewers & listeners.

In the case of The Word, they use their Twitter feed to ask for questions, as do many others. Usually just before they are about to record the podcast.
But, i've lost count of the amount of times i've been asked, as a viewer or listener, to contact somebody to give my opinion about something they are discussing, or to vote on a hot topic.
I suppose this is just a natural progression from the old fashioned way of contacting a studio, by telephone?

Maybe it's just a case of the media, in its many forms, getting to grips with social media & the Internet generally? After all, it must be a great deal easier getting an email, or a text message, than having to actually answer a phone call. And the ways that people can contact, or get involved these days are growing in number all the time.

I know that many tv programmes, radio shows, magazines, newspapers & even the presenters themselves, have their own Facebook pages, Twitter feeds etc.

So, i guess the question is, does this really matter?

Some might see this as lazy journalism, or cheap programming. After all, these people are getting the general public to provide some of their content for them & at no real cost.
But, there again, it can also be seen as true public service broadcasting. Getting the public involved is exactly what some people like to see.
Also, getting your audience involved in the show, or programme, will probably make that audience more loyal. It almost becomes "their programme. They are far more likely to watch, listen, or read & be enthusiastic about your product, if they feel involved in some way.

Personally, i see no real problem with this & i can actually envisage this public involvement becoming more widespread. In fact i've already seen examples & ideas for this.
Maybe that's the topic for another day?

There is nothing quite like having your name & question being used on your favourite podcast.
As long as that potential thrill remains, people will always want to get involved.


  1. I think it's a good thing to combine mediums to make "old media" more interactive. Some use it to better effect than others; some "get it" while others simply seem to be latching on to a trend to appear current while totally missing the point. But it's all an evolution.

    But, more importantly, I want to know how they answered your question!

  2. I totally agree with you. I hate it when people just pay lip service to social media & only get involved because they feel they have to, or don't want to get left behind. It's all, or nothing.

    Did the link work? I can really recommend their podcasts & i think you would appreciate them.
    If you search for "Word Podcast" on iTunes, hopefully it will be there.