Revenue Streams.

A couple of recent events have made me think about this topic.
Where does your money come from & has that changed over recent years?

David Hepworth blogpost: http://whatsheonaboutnow.blogspot.co.uk/2012/06/what-closing-magazine-tells-you-about.html

Word Magazine: http://www.wordmagazine.co.uk/

Planet Rock story:
http://www.musicweek.com/story.asp?sectioncode=1&storycode=1050208

AudioBoo - A Corporate Olympics?

Just talking about the upcoming Olympic games in London, in 2012. Is the corporate side taking over from the orignal ideals of the Olympics?
Have checked & the "Presenting Partners" of the Olympic Torch Relay 2012 are Coca-Cola, Lloyd TSB & Samsung.

andymooseman - The Brand

Are you now a brand?

Watches.

I was reading one of my favourite magazines this afternoon & a realisation suddenly struck me. (as to why i had the time to read a whole magazine, in one sitting, is another story completely btw)

That realisation was that, all of the magazines that i read & even subscribe to, are chock full of advertisments for high quality watches. And without exception, i find these adverts annoying.
I shan't name any of the companies involved. But, one of them uses a picture of a supposed father & son. Both of whom have awful haircuts, i might add.
How this is going to attract anyone to buy any of their products is beyond me.

Anyway, enough of that.
What i got thinking about was, who on earth buys & can afford to buy, these high cost watches? After all, somebody must do.

I'm naturally happy that people are, presumably, attracted by those adverts & that the companies actually advertise in my favourite magazines in the first place. After all, without those adverts, the magazine might not be able to afford to publish.

I fully realise that certain watches can be seen as some kind of status symbol & you do see them being worn by the great & good all the time.
How often have you seen the aftermath of a Formula One motor race & watched the leading drivers hurriedly put on their flashy watch, prior to the press conference?

Now, i'm obviously not a part of the target audience. Not being a multi-millionaire racing driver for a start. But, i can honestly say that i wouldn't want a watch like that even if i could afford one.
One reason for that is that i don't actually like wearing a watch & i know that i'm not alone in feeling that.

I need to wear a watch for work. But, as soon as i get home, i take that watch off & put it to one side. If i could, i would probably never wear one. And in this age when just about anyone now has a mobile phone, of some kind. Do we really need them anyway?

Isn't it amazing where a simple advert for a watch, or maybe that should be a timepiece, can lead?

Time, gentlemen please.